7 Proven Strategies to Boost Employee Engagement in Healthcare
Does healthcare employee engagement matter when it comes to patient care? Well, let’s look at just one of many statistics: 58% of highly engaged employees were in the top quartile of patient safety culture scores. And there’s a 47+ point difference (yes, 47!) in the quality of patient care provided between an engaged worker and a disengaged one. Here’s a graph that visually represents that data:
Employee engagement undeniably matters across all industries, and healthcare is no exception. In fact, it’s where the consequences of disengagement can be most severe. Disengaged healthcare employees may not follow procedures accurately and might cut corners to simply "get the job done."
The medical industry is notorious for its staff shortages, long hours, and high stress. This environment contributes to disengagement, which can lead to mistakes, particularly when employees are distracted or overworked. However, healthcare is an industry where such errors can have life-altering consequences. Disengaged staff who neglect safety protocols or fail to follow proper procedures may inadvertently harm patients.
Today, we’ll explore why employee engagement in healthcare matters, its benefits, what causes disengagement, and most importantly, how you can address it effectively in your workplace. Let’s dive into why engagement is crucial for healthcare.
Why Employee Engagement Matters in Healthcare
A recent meta-analysis of 11 comprehensive studies found a strong positive relationship between employee engagement and patient safety. Engaged employees contribute to safer workplaces, reducing errors and adverse events.
For instance:
- Harvard Business Review found that even a 1% increase in employee engagement led to a 3% reduction in hospital complications and a 7% reduction in readmissions.
- A Gallup poll of 200 hospitals revealed that higher engagement among nurses correlated with lower patient mortality rates.
Beyond hospitals, a SHRM report noted that companies investing in employee recognition programs saw a 63% boost in productivity and a 51% increase in retention.
These studies underscore that investing in employee engagement yields measurable benefits. But before exploring solutions, let’s first identify the causes of disengagement in healthcare settings.
Sometimes, the solution isn’t to start doing something but to stop doing something else.
What Causes Disengagement Among Healthcare Workers?
There are four primary factors contributing to disengagement among healthcare workers:
1. Administrative Overload. If your nurse has to spend more time filling out paperwork than taking care of the patient, then you know you have a problem. These employees are caregivers, not clerks, yet many are bogged down by administrative tasks.
2. Long Hours. Healthcare is generally understaffed; there are always open positions that can’t be filled because of the lack of qualified people. Staffing shortages mean healthcare workers often work extended hours, leading to exhaustion and disengagement. Over time, this becomes the norm, further compounding the issue.
3. Stressful Environment. No matter how you turn it, healthcare workers have a stressful job. It wasn’t just during the pandemic, where they were exposing themselves to a deadly virus; it’s their day-to-day to be in situations where their actions can mean the difference between life and death. This constant pressure, compounded by exposure to challenging situations, erodes focus and morale.
4. Poor Communication. Lack of public recognition and ineffective communication between all levels of management can foster massive disengagement with healthcare staff. The upper levels need to know what’s happening at the ground level and be involved so that they can properly recognize those who went above and beyond to ensure patients get the best care. Unfortunately, leadership often fails to stay informed about ground-level challenges, leading to a disconnect.
Disengagement doesn’t just affect morale—it’s expensive. Hospitals with disengaged nurses pay around $1 million more annually in malpractice costs than those with engaged nurses.
And the issue of disengagement often stems from larger systemic challenges. For example, hospital staff are frequently overworked and burned out, a situation that has only worsened post-COVID-19. A 2020 survey from Mental Health America found that 93% of healthcare workers were experiencing stress, and 76% reported exhaustion and burnout. It’s no wonder many wanted to leave the healthcare industry.
Addressing these underlying causes can go a long way in improving both engagement and financial outcomes.
5 Benefits of Investing in Employee Engagement of Healthcare Workers
There are five big benefits of investing in employee engagement of healthcare workers:
1. Improved Patient Care: The more engaged your workers are, the better they will take care of the patients in your hospital or clinic. The right order of good service is “treat your staff well and they will treat your customers well.” This is true in any industry and healthcare is no exception.
2. Increased Safety: Mistakes in healthcare are costly, both financially and in human lives. Your patients' health is at stake and if your employees don’t follow all the safety procedures, they could endanger the patients' lives, especially in critical situations. Engaged employees are more likely to follow safety protocols, reducing risks.
3. Cost Savings: It’s cheaper to invest in your employees and ensure they’re engaged at work than it is to lose them and have to hire a new person. So if you’re looking to save money for your company, you should invest more in your employees and they will repay it by engaging more at work, providing better results, staying longer and increasing overall productivity.
4. Higher Retention Rates: Finding specialized and qualified healthcare staff is quite difficult in today’s economy. There’s a massive need for healthcare workers and companies, clinics, and hospitals are struggling to fill the open spots. However, if you invest in employee engagement programs, you can improve the retention of your doctors, nurses, and other specialized staff, ensuring continuity and quality in patient care.
5. Reduced Absenteeism: Last but not least is the reduced absenteeism benefit. The more engaged the employee is, the less likely they'll be to call in sick. So investing in your employees results in better staffing and less strain on their colleagues.
7 Strategies to Improve Employee Engagement in Healthcare
Now that we have covered why engagement matters, what’s causing disengagement at work, and all the benefits of having an engaged workforce, let’s take a look at ways you can improve employee engagement in healthcare.
1. Use Recognition Models:
Did you know that companies with a robust employee recognition program see a 12% increase in engagement and a 14% boost in performance (Gallup)? The more you invest in your recognition program, the more it will benefit your entire workplace.
Rewarding and recognizing employees’ efforts fosters a culture of appreciation and boosts morale. Tailor recognition to individual accomplishments—whether small, such as completing a difficult shift, or large, like achieving a milestone in patient care.
2. KISS (Keep It Simple, Stupid):
The rule KISS stands for: Keep It Simple, Stupid. This is a fundamental rule when it comes to healthcare workers and it can be applied to all the processes that you have in the workplace.
For example, if you’re creating a communication system between different departments or roles (nurses to doctors to administrators), then you must simplify communication and processes to reduce errors. Otherwise, information will be lost in all the complexity and the patients will suffer.
Here's an anecdote: one hospital administrator shared a story about a new overly complicated workflow for submitting leave requests that resulted in a staff member inadvertently scheduling their vacation during their colleague’s already approved time off. The chaos was resolved only after simplifying the process, underscoring how avoiding unnecessary complexity in workflows helps keep staff focused on what they do best—caring for patients.
3. Prioritize Employee Wellness:
If you want to retain your staff and ensure that they don’t burnout and start making (costly) mistakes at work, wellness initiatives—from manageable workloads to mental health support—are key. This isn’t just about having spa days for your employees; this is about preventing burnout by avoiding overwork and ensuring employees can perform at their best.
Provide access to counseling services, encourage regular breaks, and promote physical activities to maintain overall well-being.
4. Invest in Leadership Development
Strong leadership is vital in high-stress environments. Managers in the healthcare industry are expected to demonstrate good communication skills, provide constructive feedback, stay organized, work under pressure, be solution-oriented and reliable. Not just the manager, but main shift nurses and other staff should be trained to excel in communication, decision-making, and stress management.
Investing in leadership development and soft skills for all of your healthcare managerial positions can help alleviate the stress and pressure from their demanding job and foster an inclusive work culture that supports growth.
5. Maintain High Hiring Standards— Accountability:
Although you should fill your open roles in the company, you need to ensure new hires meet the role’s demands. You can’t risk hiring someone who isn’t up-to-par and expect them to contribute equally as other employees if they’re not suited for the role. Skilled, well-suited employees contribute positively to the team and reduce turnover.
Having diversity in the workplace is great but you should evaluate candidates not only for their qualifications but also for their compatibility with the organizational culture.
6. Reward Employees:
Healthcare workers love helping people; it’s one of the main reasons why they choose to become healthcare workers. It’s intrinsically satisfying to help someone out, especially when they’re hurting and in pain.
However, beyond intrinsic satisfaction, healthcare workers need recognition from employers. You, as the employer, should create a robust reward and recognition program for all of your healthcare workers to show appreciation for their contributions. Ensure that they get the recognition they deserve from all stakeholders in the process. Bonuses, extra time off, and public acknowledgment of achievements can go a long way in motivating staff.
7. Create a Culture of Feedback
Last but not least is to encourage open communication. No matter how good your system is, there is always room for improvement. And that improvement only comes if people are secure enough to voice their problems and provide ideas as solutions for those problems.
This is why creating a culture of feedback is so important. Employees often have valuable insights and solutions—listen to them. All of your healthcare workers, no matter how many of them are employed in the company, should feel accountable and responsible for the system. Use tools like pulse surveys to identify and address issues promptly. Employees are best-positioned to provide the ideas and solutions that would fix the problems they face on a daily basis.
Act on their feedback to build trust and demonstrate that their opinions matter. For instance, one healthcare manager discovered through a survey that the night shift team felt isolated and overlooked. By acting on this feedback—organizing regular check-ins and ensuring leadership visibility during night shifts—trust was rebuilt.
Conclusion
Employee engagement in healthcare is as crutial as it is in any other industry, if not more so. During the pandemic, many health workers were stressed out. Factors like excessive administrative tasks, long hours, and poor communication, can have devastating consequences in workplaces.
However, by addressing these challenges and implementing strategies like recognition programs, leadership development, wellness initiatives, and fostering a culture of feedback, healthcare organizations can transform their work environments. Investing in employee engagement is a win-win; it reduces turnover, lower costs, improves patient care and safety, and fosters a thriving, motivated workforce.
With employee engagement, you ensure that your employees stay healthy and well, that they bring 100% of themselves to their jobs, and that they focus on the tasks in front of them. Investing in your employees benefits everyone—the workforce, the organization, and most importantly, the patients.
If you’re still unsure about the first step toward improving employee engagement, read our guide on “Launching Your First Employee Recognition Program”. We'll help you tailor your engagement initiatives to meet your team’s needs so you can watch the transformation unfold.
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